Guest blog by Jeremy Croke

A few months back I was inspired to write a blog, my first, by a package I received, shipped from the Calsense headquarters in Carlsbad CA, to my home in Austin, TX. Inside the unassuming cardboard box were two modular smart controller parts, gently nestled in a cocoon of packing peanuts, to be installed in my CS3000 demo controller.

At first glance, the packing peanuts appeared to be made of polystyrene, aka Styrofoam. However, upon closer inspection, a slightly green hue hinted at their cellulose nature. My suspicions led me to put the material underwater where it began to dissolve. No, these were NOT the polystyrene peanuts of yesteryear, born with a one-way ticket to the landfill in hand, they were compostable!

If you are like me, you may be wondering why a newly hired technical sales rep is writing a blog about packing peanuts. I asked myself this same question. Was it because my father taught me the value of composting in our backyard garden growing up in Ohio? Was it because I’d previously worked in the recycling industry helping commercial customers reduce waste? Sure, those factors likely played some role. Upon further reflection, it was just one of many examples I would begin to see illustrating my new employer’s commitment to the environment and sustainable design – where long term thinking supersedes today’s ‘build it fast and cheap’ mentality.

While I was excited to work for a company that designs and manufactures smart controllers to help customers manage and save water, it wasn’t until after completing six weeks of controller training with industry veterans Bob Moxley and Rick Capitanio, that I became profoundly aware of how sustainability and customer-centered thinking was deeply woven into the Calsense DNA. The purpose behind the product emphasizes conservation, and the materials and design of the controller are thought out with the same intentions. These principles continue with the company’s efforts of ‘zero waste’ packaging to minimalize environmental impacts on all levels.

In the age of planned obsolescence and throw-away culture (think fast fashion, single-use silverware, cell phones which need to be upgraded every few years), Calsense designs and manufactures controllers meant while withstanding the test of time. Whereas other irrigation controllers on the market are mainly comprised of plastic and will likely end up in landfills in 3-5 years, Calsense uses only the highest-quality materials, such as stainless steel enclosures and fully modular components that allow a controller to be repaired and/or upgraded in the field. In fact, Calsense lore speaks proudly of a 30-year-old model 21000 controller still squirting water along the California coast today!

As we dove deeper into the origin of the CS3000 controller, honed by 30+ years of customer feedback, everywhere I looked I began to see long-term thinking embedded into the design. For example, the Calsense Command Center Online allows for backward compatibility for the 20-year-old model ET2000 and ET2000E controllers to access the cloud and take advantage of the benefits of using evapotranspiration (ET), rather than forcing clients to shell out money for a shiny new toy! Conversely, when Calsense customers eventually choose to upgrade their controllers, the Calsense Loyalty Upgrade Program thanks them with a significantly discounted price. In many cases Calsense can simply swap out the faceplates, reducing cost and waste. For new customers, Calsense offers retrofit kits which can allow for a new CS3000 controller to be installed into an existing Strong Box SB-16SS Enclosure.

I am proud to work for a customer-focused and planet centric company that takes a holistic approach to sustainability while putting their customer’s long-term goals at the forefront of every decision they make. If you’d like to learn more about what makes Calsense different, please contact us here.

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